Lord Ember Stone's Quest

Whether you own a sole proprietorship or are the CEO of a Fortune 500 corporation, sending business Christmas cards can serve to boost your customer relations and ultimately improve your bottom line. About half of all businesses send holiday cards – sometimes with unintended negative consequences. Here are some guidelines to ensure that your thoughtful gesture will be interpreted in the best possible light.

Selecting the Right Card

Every business has an image it portrays, whether through its logo, its branding efforts, or its marketing plan. The design of business holiday cards you select should reinforce that image. If, for example, you are a stockbroker, a Wall Street winter scene might be appropriate. On the other hand, if you are a pediatric dentist, more whimsical greeting cards are in order. For most businesses, and elegant and tasteful card is always appropriate.

When it comes to choosing a greeting card company, there are many online sources for business Christmas cards. Make sure to choose one that is well established and has a track record of satisfying customers. The best online greeting card companies will send you sample cards upon request, and offer personalization, free coordinating foil-lined envelopes, and printed envelopes.

When ordering business holiday cards, keep in mind that not everyone celebrates Christmas. A card expressing “season’s greetings” or “warm holiday wishes” will prevent you from unintentionally offending those who aren’t of the Christian faith.

Sending Your Cards

In business, timing is everything. Although you have some leeway in sending business holiday cards, the rule of thumb is to send them between December 1 and December 15. If you’re a business-to-business company, keep in mind that many businesses close or have reduced hours during the holiday season, so make sure that your card arrives in advance of the holidays.

In order to send your holiday cards out in a timely fashion, make sure to order them early. Personalized business Christmas cards can take a few weeks to produce, so try and place your order by mid-October.

The Personalized Touch

The purpose of sending business greeting cards is to engender warm feelings in the recipient. That won’t happen if your Christmas cards have address labels and are run through a postage meter. Expend the extra effort and have someone on your staff (who has nice handwriting) address the envelopes by hand. In addition, use a postage stamp instead of a meter when applying postage.

In the same vein, although you should have your cards printed with the company’s name, the cards should also be signed by hand. The best approach is to have those who most closely work with the recipient sign the card by hand. If yours is a small enterprise, have a card signing party one afternoon, and have each person on your staff sign each card. This will go a long way towards making a positive impression on the recipient.

Be a Gracious Recipient

There’s little doubt that your company will also receive business holiday cards from your vendors and associates. Be a gracious recipient and display the cards in your workplace. It will not only bring a bit of holiday cheer to your office, but it will also please those who have a sent a card to you and see it displayed.

What is consulting?

Consulting means to give professional advice in the area of your expertise. Consulting can be performed in a wide range of topics such as law, marketing, finance, accounting, communication and any other area in which you are an expert. When you become a consultant, you are essentially declaring yourself as an expert in that particular field.

What type of work is involved in Consulting?

In consulting, the consultant provides a company or client with a specific service or their expert knowledge in their field for a specified amount of time. The job of a consultant is to enable the client to find a lasting solution to their specific problem by offering them advice and new information in that field. In consulting, you are required to give the client complete focus and use your skills of thought, analysis and brainstorming to come up with a solution and new ideas.

In consulting, what makes a great consultant?

When you decide on a career in consulting, you should be able to provide your client and their organization with intense motivation and excellent ideas. You should also be prepared to deal with situations that are often complex and perhaps even hostile. You should use your assessment skills and competency to know what needs done in any situation.

The different types of consulting

There are two general types of consulting available to those who wish to enter this career. These are called specialists and generalists. A consulting specialist tends to focus on one area of practice such as a specific area of expertise or a specific industry. A generalist focuses on a wider area of consulting. These types of consultants typically go to work for a firm that gives general type of advice to many different companies.

What do you need to get into the field of consulting?

People looking for consultants are looking for a person who has the ability to not only offer advice, but also create ideas, insight and share knowledge in their area of expertise. You must be able to provide your client with new and innovative ideas for creating and implementing solutions.

Some companies and firms that deal with consulting will look for those who have college degrees in business administration or other similar fields. You also must possess the desire to help provide service to your clients in the areas that are needed. Furthermore, in consulting, you must be a people person in all aspects. This is important because you will certainly not want to work those long, hard hours with someone you simply cannot get along with. You should enjoy working with all types of people.

In consulting, it pays to do your homework. If you are considering becoming a consultant, you should conduct thorough research to decide if consulting is right for you.