Lord Ember Stone's Quest

• Q: I understand that Entrex has brought public market standards and disciplines to the private market. What does this mean for my employees and the possibility of stock ownership or options?
• A: This is a great opportunity to show your employees the value they bring to your company. Just imagine if employees could actually see quantifiable gains and losses in the value of the company through their efforts.

Public companies have the advantage of being able to option employees with shares that have quantifiable value. Now, by following the standards for public company disclosures and reporting, private companies and their shareholders can measure performance against established benchmarks.

As a company owner, you have the choice of providing limited distribution of company data or offering wide access to the community of alternative investors. In either case, by participating in the private company market, you provide employees the means of having a tangible quarterly valuation of their stock and ultimately, the possibility of liquidating their shares.

You didn’t mention whether you have an actual employee stock ownership plan program, or if you have limited distribution of stock to key employees. While ESOPs may provide liquidity for the founding shareholder, new owner/employees have generally fewer liquidity options, because they have limited exposure to the financial community.

The private equity market provides a vehicle for companies to gain exposure, allowing their stock to trade freely among alternative investors. By simply following industry-accepted valuation principles, owners, optioned employees and external investors can acquire shares, track share value and know their liquidity options.

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Consumers will spend millions of dollars on electronics this year.

Now we all know the frustration that can quickly set in if the new piece of electronic equipment you purchased doesn’t work as described out of the box. That situation can be even more frustrating if there are children involved.

There generally are two types of issues that come into customer support centers. First is a standard “not working properly” problem where a piece of equipment doesn’t work as it’s supposed to. For example, you purchase a new digital video disk player and the movie won’t play.

The other type of issue is missing parts or accessories when the manufacturer doesn’t include all the necessary components in the package. For example, your new personal computer does not have the power cord.

These types of issues are inconvenient to the consumer but are often very easily resolved. Consumers can take several steps to prepare themselves before they call customer support:

* Research. We’re all eager to get the new electronic gizmo up and running, and we sometimes forget to look over the manual. There are plenty of basic problems that consumers encounter that are often addressed in the user’s manual or on companies’ Web sites.

* Information. Make sure you have all the information the customer support representative is going to need. Having everything in front of you will speed up the process. This information is the real basics like make, model and serial number of the equipment.

* History. You should be prepared to detail what happened before you encountered the problem or explain previous issues the device may have had that were resolved.

* Timing. If you don’t want to wait on hold, the best time to call customer support is in off-peak hours. Typically, call centers deal with their heaviest volumes in the morning and late afternoon. If you can call during late morning or early afternoon, you’ll get quicker assistance.

Finally, remain calm. Take a deep breath before you pick up the phone. Remember, the customer support agents are there to help you, so having a friendly tone and attitude will make your experience a better one.